Take your client experience to the next level with customized Client Guide Design Templates! Designer and Photographer Carina Skrobecki will walk you through how to use and personalize templates to ensure a seamless and professional experience for you and your clients. Choose from four different and unique designs that best match your aesthetic and brand.
About This Product
Shortly after I began my photography business, I felt lost on how to simultaneously provide my clients with great images AND a great experience without getting buried by emails and miscommunications — I needed to find where I could elevate my brand so not only my clients benefit, but my business would flourish. Work smarter, not harder, right?
Enter pricing guides, wedding guides, and all the other “client-facing” documents we so often overlook as photographers, but add SO much value to our brand (and frankly, time back into our lives!). These templates single-handedly changed my business & workflow for the better and I knew that if I was having problems with this, I couldn’t be alone. So, I created 4 unique Adobe InDesign templates, all with different styles so you can find something that closely fits your aesthetic and photography brand.
01. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR WEB (TO BE EXPORTED AS A PDF)
02. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR PRINT (TO BE UPLOADED TO MAGCLOUD)
03. PAGES AND PAGES PACKED FULL OF INFORMATION ORGANIZED BY CATEGORY TO MOST EFFECTIVELY SHARE YOUR PRICING OR INFORMATION WITH YOUR PROSPECTIVE CLIENTS.
04. CLIENT GUIDE TEMPLATES INCLUDE THE FOLLOWING:
— Table of Contents
— Hello & Thank you
— What to Expect (when working with you)
— Timelines (samples)
— Getting Ready Info
— First Look Info
— Portraits (Couple, Wedding Party & Family)
— Ceremony & Reception
— Tips & Tricks
— Vendor Recommendations
05. FREE TYPEFACES & THEIR DOWNLOAD LINKS
06. HELP GUIDE PDF THAT WALKS YOU THROUGH EACH TEMPLATE AND FAMILIARISES YOURSELF WITH ADOBE INDESIGN WITH TUTORIALS + EXCLUSIVE ACCESS TO ONLINE VIDEO TUTORIALS
07. COMPATIBLE WITH CS4/5/5.5/6 AND CC
WHO IT’S FOR
— Creatives who are looking to find a better way to present their pricing and what content should accompany it.
— Creatives who are struggling with communicating effectively with their clients and want to learn more about how & why these documents matter!
— Anyone not knowing where to start to put together a cohesive pricing guide or wedding guide (not wanting to make decisions on layout, color, typefaces, or image placement).
— Creative wants a pricing guide or wedding guide that feels similar to their already established brand (not wanting to feel locked into one particular look or feel and have something that can be fully customized).
— Anyone who has started a pricing guide but quit because it got too complicated (not having the right tools or resources to design or customize it yourself)
Frequently Asked Questions
WHAT ARE CASKRO STUDIO TEMPLATES?
The purpose of these templates is to help photographers (and other industry creatives) create well-designed and content-filled Pricing and wedding Guides for their clients without having to hire a graphic designer. They are intended to be sent to inquiring clients not only to present your offerings & prices, but to speak to your shooting style/philosophy, show off some of your favourite work, and give them a real feel for what it’s like to work with you. The templates were created after seeing a dire need to help increase visibility for client-facing documents and make them look just as inviting and beautiful as photography websites without being a total removal from a brand’s original look & feel.
WHAT PROGRAMS DO I NEED TO USE THESE TEMPLATES?
All templates require Adobe InDesign in order to customize. If you do not own Adobe InDesign, you can download a free trial here in order to design your templates. Note that it will need to be purchased if you want to make changes in the future after your trial period runs out.
CAN YOU USE PHOTOSHOP TO EDIT THESE?
You can certainly try, but it won’t work.
BUT I DON’T KNOW HOW TO USE INDESIGN…
Don’t worry — I’ve included many help documents as well as access to an exclusive online video library to show you how to navigate this program. I will show you step-by-step how to drop in your own images, change typefaces, change colours, and move things around as well as add & delete pages. I’ll even show you how to export the PDF so it can be viewed easily on the web or printed through MagCloud.
WHAT FORMAT ARE THESE USED IN? HOW DO I SEND THEM?
All guides come with 2 SEPARATE template files: one intended to be exported as a PDF for the web and one intended to be exported as a PDF for print (to then be uploaded to MagCloud and printed as a magazine). The files are separate because the print files for MagCloud needed to follow their document parameters & bleed settings. The design is nearly the same, but a few adjustments have been made to ensure it looks & reads well in print.
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